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Post by zambonihomie13 on Jun 19, 2017 12:46:31 GMT -5
Say what you want about Rucker and the Railers, at least they are making an effort to market their product locally and regionally. I don't see 1/10 the marketing effort from Holy Cross for any sports program. The haters and losers, of which there are several, think the Railers and their very successful owner don't have a prayer at succeeding. It will be interesting to see if the results of their marketing campaign (which appears to be focused on the community) will be more successful than the current HC marketing campaign that appears to be primarily focused on website graphics. There appears to be an increase in social media marketing, downtown billboards, signage around Fitton Fields, sponsorship of nationally televised athletic awards, the attention that PL championships and NCAA tourney wins in baseball and basketball brought, unique scheduling such as the Yankee Stadium game (result aside), and an upgrade in local radio affiliation. But sure, "focused on website graphics." Talk about haters and losers!
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Post by zambonihomie13 on Jun 19, 2017 12:49:05 GMT -5
Looks like some schools that used the Hart Center as home ice will be moving to Cliff Rucker's new rink on Harding Street. No surprise there just from a supply and demand standpoint. I'm not sure how many teams play in Hart anyhow, It seems like lots of teams play at the New England Sports Center in Marlborough At least during hockey season, there are a lot of teams that use the Hart. Both St. John's of Shrewsbury and St. Peter-Marian use the rink for their games and practices for all levels. Not sure about the rest of the year.
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Post by ncaam on Jun 19, 2017 12:55:26 GMT -5
My friend played college hockey. His aged group pays $600 an hour for a local rink. Is it worth it to hc to rent ice time?
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Post by zambonihomie13 on Jun 19, 2017 13:04:59 GMT -5
My friend played college hockey. His aged group pays $600 an hour for a local rink. Is it worth it to hc to rent ice time? Of course. Money in the bank. Also an element of goodwill to the local Catholic high schools. The ice has to be maintained anyways.
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Post by Tom on Jun 19, 2017 13:12:14 GMT -5
No surprise there just from a supply and demand standpoint. I'm not sure how many teams play in Hart anyhow, It seems like lots of teams play at the New England Sports Center in Marlborough At least during hockey season, there are a lot of teams that use the Hart. Both St. John's of Shrewsbury and St. Peter-Marian use the rink for their games and practices for all levels. Not sure about the rest of the year. SJ moved to Marlborough a few years ago. SPM might still be in Hart
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Post by bringbackcaro on Jun 19, 2017 15:19:56 GMT -5
The haters and losers, of which there are several, think the Railers and their very successful owner don't have a prayer at succeeding. It will be interesting to see if the results of their marketing campaign (which appears to be focused on the community) will be more successful than the current HC marketing campaign that appears to be primarily focused on website graphics. There appears to be an increase in social media marketing, downtown billboards, signage around Fitton Fields, sponsorship of nationally televised athletic awards, the attention that PL championships and NCAA tourney wins in baseball and basketball brought, unique scheduling such as the Yankee Stadium game (result aside), and an upgrade in local radio affiliation. But sure, "focused on website graphics." Talk about haters and losers! LOL ..... I'd love to see a national poll asking people to identify (a) who won the Cousy Award and (b) who sponsored the Cousy Award.
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Post by zambonihomie13 on Jun 19, 2017 23:25:38 GMT -5
There appears to be an increase in social media marketing, downtown billboards, signage around Fitton Fields, sponsorship of nationally televised athletic awards, the attention that PL championships and NCAA tourney wins in baseball and basketball brought, unique scheduling such as the Yankee Stadium game (result aside), and an upgrade in local radio affiliation. But sure, "focused on website graphics." Talk about haters and losers! LOL ..... I'd love to see a national poll asking people to identify (a) who won the Cousy Award and (b) who sponsored the Cousy Award. I never meant to insinuate that the Cousy Award will be replacing the Heisman in notoriety (even though its presentation was nationally televised in primetime and it serves to honor a great Crusader). What I meant to insinuate is that you're wrong about the HC marketing campaign being "primarily focused on website graphics." Laughing at the repute of the Cousy Award is a peculiar move and doesn't advance your argument. Are you suggesting we should stop sponsoring it? Is the Cousy Award sponsorship somehow simply a website graphic gimmick? Consider me confused.
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Post by gks on Jun 20, 2017 7:26:36 GMT -5
SPM is moving to Rucker's new complex in Worcester next season. I don't know if he'll succeed or not. Minor league hockey's shelf life isn't very long everywhere. HC to HE will happen. Patience.
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Post by bringbackcaro on Jun 20, 2017 14:14:19 GMT -5
LOL ..... I'd love to see a national poll asking people to identify (a) who won the Cousy Award and (b) who sponsored the Cousy Award. I never meant to insinuate that the Cousy Award will be replacing the Heisman in notoriety (even though its presentation was nationally televised in primetime and it serves to honor a great Crusader). What I meant to insinuate is that you're wrong about the HC marketing campaign being "primarily focused on website graphics." Laughing at the repute of the Cousy Award is a peculiar move and doesn't advance your argument. Are you suggesting we should stop sponsoring it? Is the Cousy Award sponsorship somehow simply a website graphic gimmick? Consider me confused. I was laughing at the notion that the Cousy Award "marketing campaign" is actually giving HC any positive returns. The sponsorship is certainly not a website graphic, but there is nothing to suggest that it is successful or effective in any way. Any article about the award does not mention that HC sponsors it, and ESPN.com's release about the award show doesn't even mention Holy Cross: www.espn.com/mens-college-basketball/story/_/id/19106290/frank-mason-iii-kansas-wins-john-r-wooden-award-nation-top-playerThe award was presented as part of a larger awards show that airs on ESPN2 on Friday night of Master's weekend -- hardly something that will draw any type of significant viewership. We would get much greater marketing impact if we played a guarantee game against a top team on ESPN, ESPN2, or ESPNU, and that would also actually result in revenue coming into the Athletic Department. But I'd love it if you were my boss: "Hey boss, I've got this great marketing idea that is going to cost us money and not provide any returns!" "Sign me up! Let's do it!"
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Post by KY Crusader 75 on Jun 20, 2017 14:36:11 GMT -5
You're not in sales or marketing, are you?
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Post by zambonihomie13 on Jun 20, 2017 16:27:05 GMT -5
I never meant to insinuate that the Cousy Award will be replacing the Heisman in notoriety (even though its presentation was nationally televised in primetime and it serves to honor a great Crusader). What I meant to insinuate is that you're wrong about the HC marketing campaign being "primarily focused on website graphics." Laughing at the repute of the Cousy Award is a peculiar move and doesn't advance your argument. Are you suggesting we should stop sponsoring it? Is the Cousy Award sponsorship somehow simply a website graphic gimmick? Consider me confused. I was laughing at the notion that the Cousy Award "marketing campaign" is actually giving HC any positive returns. The sponsorship is certainly not a website graphic, but there is nothing to suggest that it is successful or effective in any way. Any article about the award does not mention that HC sponsors it, and ESPN.com's release about the award show doesn't even mention Holy Cross: www.espn.com/mens-college-basketball/story/_/id/19106290/frank-mason-iii-kansas-wins-john-r-wooden-award-nation-top-playerThe award was presented as part of a larger awards show that airs on ESPN2 on Friday night of Master's weekend -- hardly something that will draw any type of significant viewership. We would get much greater marketing impact if we played a guarantee game against a top team on ESPN, ESPN2, or ESPNU, and that would also actually result in revenue coming into the Athletic Department. But I'd love it if you were my boss: "Hey boss, I've got this great marketing idea that is going to cost us money and not provide any returns!" "Sign me up! Let's do it!" Well, 1. That wasn't your original point. Your original point was that the HC marketing campaign is primarily website graphics, which it's not. 2. How much money is the college spending on the award? I highly doubt its breaking the bank. 3. There are other reasons we could be sponsoring the award. After all, its named after our greatest Crusader athlete and a loyal alumnus. If our sponsorship preserves the award, then we should do it. If Gonzaga University wanted to sponsor the award but change it to the John Stockton award, then we would owe it to the Cooz to preserve it. 4. Yes, that single article you cited fails to mention each of the awards' sponsors. Shocking. There are numerous other articles where the sponsors are mentioned. 5. You continue to ignore the litany of other marketing techniques the new athletic administration has started. Sad!
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Post by bringbackcaro on Jun 20, 2017 17:43:05 GMT -5
I was laughing at the notion that the Cousy Award "marketing campaign" is actually giving HC any positive returns. The sponsorship is certainly not a website graphic, but there is nothing to suggest that it is successful or effective in any way. Any article about the award does not mention that HC sponsors it, and ESPN.com's release about the award show doesn't even mention Holy Cross: www.espn.com/mens-college-basketball/story/_/id/19106290/frank-mason-iii-kansas-wins-john-r-wooden-award-nation-top-playerThe award was presented as part of a larger awards show that airs on ESPN2 on Friday night of Master's weekend -- hardly something that will draw any type of significant viewership. We would get much greater marketing impact if we played a guarantee game against a top team on ESPN, ESPN2, or ESPNU, and that would also actually result in revenue coming into the Athletic Department. But I'd love it if you were my boss: "Hey boss, I've got this great marketing idea that is going to cost us money and not provide any returns!" "Sign me up! Let's do it!" 4. Yes, that single article you cited fails to mention each of the awards' sponsors. Shocking. There are numerous other articles where the sponsors are mentioned. Really? Those articles must all be from Fake News sources, because my Google is set up to ignore all of that junk and when I search for "Cousy Award" the only articles that mention it is sponsored by Holy Cross are written by Holy Cross on a Holy Cross website. Bob Cousy is a tremendous representative of HC -- one of the best -- and it is a tremendous honor that the award is named after him. However, sponsoring the award is not actually marketing the school if nobody knows that HC is sponsoring it (which is the case). End.
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Post by ncaam on Jun 20, 2017 17:53:56 GMT -5
The best use of the Cousy Award for us would be to get our PG's included in the balloting. Not that they are going to win it, their not. But it would help us with recruiting. ADNP was considering it, iirc, back when AT was going great guns. Then an injury, followed by a firing and some dissension. Oh well. That's the College of the Holy Cross.
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Post by hchoops on Jun 20, 2017 17:58:09 GMT -5
That would only be farcical and have no positive effect on recruiting maybe a Jave Mead or Torrey but no one since them
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Post by zambonihomie13 on Jun 20, 2017 18:44:37 GMT -5
4. Yes, that single article you cited fails to mention each of the awards' sponsors. Shocking. There are numerous other articles where the sponsors are mentioned. Really? Those articles must all be from Fake News sources, because my Google is set up to ignore all of that junk and when I search for "Cousy Award" the only articles that mention it is sponsored by Holy Cross are written by Holy Cross on a Holy Cross website. Bob Cousy is a tremendous representative of HC -- one of the best -- and it is a tremendous honor that the award is named after him. However, sponsoring the award is not actually marketing the school if nobody knows that HC is sponsoring it (which is the case). End. Articles where they mention HC's sponsorship: Here's an article targeting the "community" (taking a page out of the Railers' marketing playbook that you hold in such high esteem): www.telegram.com/sports/20170402/70-years-ago-cinderella-kids-from-holy-cross-won-ncaa-titleHere's an article on the third most popular sports website: bleacherreport.com/articles/2578705-bob-cousy-award-watch-list-2016-full-list-releasedHere's an article on the fourth most popular sports website: www.cbssports.com/college-basketball/news/tyus-jones-melo-trimble-headline-updated-cousy-award-watch-list/Here's an article on this year's number one pick: www.gohuskies.com/news/2016/10/17/mens-basketball-fultz-named-to-bob-cousy-award-watch-list.aspx?path=mbballYou get the idea. Now again, for the last I am not insinuating that the Cousy Award and its sponsorship are household knowledge. But it was a smart move by the current athletic administration to tie its name to one if its best alumni, in a way that could both honor his legacy and perhaps promote the school, even marginally. If you want to ignore the other marketing campaigns the new athletic administration has undertaken, due to your bias and personal agenda, then I understand. But the only Fake News I've read recently is the idea that HC's athletic marketing campaign is limited to "website graphics." "End."
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Post by bfoley82 on Jun 20, 2017 22:46:59 GMT -5
I know Worcester State played at the Hart last year and the WPI club team was coming in for a practice or a game as I was leaving a hoops game one time.
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Post by Wormtown Railers Fan on Jun 21, 2017 6:36:07 GMT -5
Worcester state left the Hart for the new rink.
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Post by rickii on Jun 21, 2017 11:14:01 GMT -5
Worcester state left the Hart for the new rink. So....not only is this wealthy owner essentially blocking our quest for HE membership, his new rinks are taking business/revenue away from HC via lost rental fees for Hart rink.
Appears HC is taking a pretty good all around arse kicking on this.
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Post by HC92 on Jun 21, 2017 11:32:52 GMT -5
Just need one more rich guy to pony up a bunch of cash to create a HE-level barn on campus and all would be well with the world.
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Post by matunuck on Jun 21, 2017 11:40:30 GMT -5
Worcester state left the Hart for the new rink. So....not only is this wealthy owner essentially blocking our quest for HE membership, his new rinks are taking business/revenue away from HC via lost rental fees for Hart rink.
Appears HC is taking a pretty good all around arse kicking on this.
This isn't surprising in the least. The owner isn't our friend, and he's not going to sing kumbaya with us. If he can keep the HE out of the DCU without paying a price, he's just fine with it. He's thrown enough money around to keep the politicians quiet and until the current dynamic changes good luck getting HC men's into HE. And those who believe politicians aren't the key to breaking the Railers' blockade are delusional (good people, no doubt, but delusional).
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Post by Pakachoag Phreek on Jun 21, 2017 13:43:49 GMT -5
Here is an article from the T&G from December describing youth and school hockey in Worcester. www.telegram.com/news/20161225/new-worcester-sports-center-offers-more-stick-time-for-youth-hockeyIt would seem that HC was unable to provide sufficient ice time for these amateur leagues. The article has a photo of the Junior Crusaders playing at the Buffone Rink, a state-owned rink. The article notes that another youth club played at four different rinks, with parents finally drawing the line at also playing at a rink in Gardner.
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Post by hcgrad94 on Jun 21, 2017 15:03:58 GMT -5
So....not only is this wealthy owner essentially blocking our quest for HE membership, his new rinks are taking business/revenue away from HC via lost rental fees for Hart rink.
Appears HC is taking a pretty good all around arse kicking on this.
This isn't surprising in the least. The owner isn't our friend, and he's not going to sing kumbaya with us. If he can keep the HE out of the DCU without paying a price, he's just fine with it. He's thrown enough money around to keep the politicians quiet and until the current dynamic changes good luck getting HC men's into HE. And those who believe politicians aren't the key to breaking the Railers' blockade are delusional (good people, no doubt, but delusional). Matunuck nails it. HC WILL end up in HE, but it will be in spite of Rucker and the incompotent, myopic slobs that run Worcester.
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Post by ncaam on Jun 21, 2017 15:26:24 GMT -5
I take it HC was a shoe in for HE if we had ice time at the Centrum?
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Post by A Clock Tower Purple on Jun 21, 2017 16:06:55 GMT -5
Correct.
And HE still very much in play for '18-'19.
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Post by Pakachoag Phreek on Jun 21, 2017 16:54:25 GMT -5
I take it HC was a shoe in for HE if we had ice time at the Centrum? You read what was posted about Frank V. telling the reunion classes that HC needed more 'full pays' to help balance the books. So how does membership in HE increase the number of full pays? If the answer is, it won't, then TPTB might be less than enthusiastic. Instate cost of attendance at Cal Berkeley is about $35,000 a year, full pays at HC would pay about #25,000 more. Univ of Florida is about $21,000, and Univ of Texas Austin is about $27,000.) Only 63 percent of University of California undergraduates manage to finish in four years, which is up from 40 percent, but that still represents another year of cost for many. So to be more specific, how would HE membership increase the number of full pay applicants from California?
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