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Post by CHC8485 on Jan 31, 2020 14:37:28 GMT -5
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Post by WCHC Sports on Jan 31, 2020 14:56:57 GMT -5
How about games on a broader sports network with regularity?
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Post by Sons of Vaval on Jan 31, 2020 17:09:15 GMT -5
First order of business is getting far away from Stadium and onto ESPN+.
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Post by Pakachoag Phreek on Jan 31, 2020 18:06:37 GMT -5
JMI sports does marketing for the Mountain West, and that conference is big on Stadium. (Stadium is owned by Sinclair, and Sinclair wears its politics on its right sleeve, which might be inducement enough for a move by the PL.)
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Post by longsuffering on Jan 31, 2020 18:25:42 GMT -5
Selling advertising on the back of the ticket stub must be known as "Nano sports marketing" in the industry. I benefitted from somebody's sales efforts back in the day when the stub contained a BOGO "buy one get one free large sandwich" at McDonalds coupon.
I used every coupon to get two grilled chicken sandwiches instead of one at some point during the weeks after the games. I went to a game this year and the stub contains an ad for a realtor on Cape Cod. Thanks to the realtor for supporting HC, but it wouldn't surprise me if no one ever buys or sells a house on the Cape due to that ad. There must have been more fans than just me who used the Mickey Dees coupon.
It would be nice if JMI can sell some corporate advertising that people can actually benefit from. It's a small thing but it is value added for the fan and elevates the game day experience for those frugal (cheap) fans who use coupons and discounts, a little bit more of an inducement to attend games and a thank you for those who buy tickets.
Then sell the Cape Cod realtor a sponsorship of mailings/emails that go out to fans from that neck of the woods.
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Post by A Clock Tower Purple on Jan 31, 2020 19:45:13 GMT -5
Here is what to expect from this unusually long (10 yrs) agreement:
-increased national brand signage/PA announcements at all PL venues. This outfit will package the PL with more desired higher-profile schools/conferences that brands want as sort of a force-feed.
-league-wide streaming rights will be looked at (talking to you Stadium), upon completion of its league-wide agreement (no idea when it's up).
Likely sponsored league-wide awards as 8485 mentions.
-national companies ads being slotted into local team broadcasts.
-national companies ads in team programs
all in all, it's likely a good thing for the PL, though 10 yrs is a loooooong initial contract - about 5 yrs too long. May or may not last the length of the deal.
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Post by longsuffering on Jan 31, 2020 20:50:19 GMT -5
One issue with these national agreements is the Pepsi partnership at HC. Pepsi is a fine company but this shuts out Polar beverages, headquartered a couple of blocks up Southbridge St.
You would think Father B. would use common sense and say we want to partner with Polar for all the logical benefits that collaborating with a very successful and profitable neighbor company would bring.
But maybe being part of a large group marketing contract prohibits that.
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Post by CHC8485 on Jan 31, 2020 21:28:28 GMT -5
I'm about 99% sure the Pepsi partnership at HC is between Pepsi & Holy Cross and came about because my classmate and member of the BOT at HC Anne Fink, is President of Pepsi, Global Foodservice. From her Pepsi bio: Her full bio is here www.pepsico.com/about/leadershipWould be very surprised if Polar could match what Pepsi offered HC in the deal.
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Post by A Clock Tower Purple on Jan 31, 2020 21:35:16 GMT -5
Another reason HC likes the campus-wide Pepsi deal is that Starbucks bottled drinks falls under the Pepsi umbrella.
Athletics also had a deal in place w/a local Dunkins franchisee to operate a space for all games in the Hart, but it got shot down further up the food chain due to other campus food & drink service relationships.
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Post by bigfan on Feb 1, 2020 10:42:36 GMT -5
I'm all in for Dunkin, let the campus food & drink service take care of the other sections of the campus.
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Post by longsuffering on Feb 1, 2020 17:33:32 GMT -5
I'm about 99% sure the Pepsi partnership at HC is between Pepsi & Holy Cross and came about because my classmate and member of the BOT at HC Anne Fink, is President of Pepsi, Global Foodservice. From her Pepsi bio: Her full bio is here www.pepsico.com/about/leadershipWould be very surprised if Polar could match what Pepsi offered HC in the deal. Strong relationship with an impressive alumna and a fine brand in Pepsi. However Polar leapfrogged the Holy Cross athletic facilities next door to invest millions a mile down the street for naming rights at Polar Park. I hope HC is cultivating good relations with Polar. The "Polar Igloo" would be a fine name for an upgraded ice facility to qualify for Hockey East. And "Pepsi on Ice" would be a catchy name,too.
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Post by Pakachoag Phreek on Feb 2, 2020 6:43:19 GMT -5
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Post by JRGNYR on Feb 2, 2020 9:49:14 GMT -5
First order of business is getting far away from Stadium and onto ESPN+. Not sure how long the PL's agreement is with CBSSN, but as long as that's in place ESPN+ will not happen. And I'm not entirely convinced that ESPN+ is necessarily a good thing. It's not as if they would send one of their crews to the Hart Center to produce a broadcast. The responsibility would still fall to the school. The only difference would be the ESPN+ logo on the scorebug and that the game would be behind a paywall.
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Post by timholycross on Feb 3, 2020 9:55:03 GMT -5
A distant relative of PJ? Best we can hope for.
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Post by bringbackcaro on Feb 3, 2020 11:28:25 GMT -5
First order of business is getting far away from Stadium and onto ESPN+. Not sure how long the PL's agreement is with CBSSN, but as long as that's in place ESPN+ will not happen. And I'm not entirely convinced that ESPN+ is necessarily a good thing. It's not as if they would send one of their crews to the Hart Center to produce a broadcast. The responsibility would still fall to the school. The only difference would be the ESPN+ logo on the scorebug and that the game would be behind a paywall. No, the main differences are that the games would (1) be on a mobile & Apple TV app that actually work (unlike Stadium), and (2) would be on a platform that actually draws sports fans (unlike Stadium, which has virtually no following). The announcer crews and television productions should fall into a part of the contract for ESPNU to broadcast a certain number of games every year (like they do for the MAAC now, and did for the PL in the past). This would also get the PL back into Championship Week on the ESPN networks, rather than being buried in no man's land with a Wednesday game on a network that draws flies (CSBSN).
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