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Post by hc6774 on Feb 4, 2024 11:21:50 GMT -5
After I commented earlier, I found UMass on the tube and saw the floor. Plus, on the back of their jerseys, they have the state outline as well. Not sure if MV and ACK are included, didn't look that closely. Hopefully, HC's floor will need stripping and refinishing in the next year or two. I'll be very happy with something else. somewhat redundant... maybe should outline the Berkshires
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Post by Crucis#1 on Feb 4, 2024 16:41:26 GMT -5
Current Holy Cross identity branding is to be associated with the City of Worcester and being located in the state of Massachusetts. Yesterday at the WBB game, on the video boards when a player was on the foul line, a sign was displayed. The graphic had an outline of the state of Massachusetts with lettering stating “The Hart of the Commonwealth”. As we all know, for decades, Worcester has been displaying “The Heart of the Commonweath” logo on their public transportation vehicles.
I have been trying to capture a picture of the video boards with the “The Hart of the Commonwealth” display. So far no luck, but I will continue to look for the now video board logo an attempt at the foul line. If you have access to ESPN +, the graphic is displayed at the 3:54 mark of the MBB game vs Loyola. Will Batchelor was fouled and is at the line. Watch for the display at the game this coming Wednesday.
Based on conversations with several senior administrators on campus, HC I will be strongly asserting it is deeply involved with the City of Worcester. The Reunion weekend in June will feature several events off campus at venues in downtown Worcester, including the WooSox.
Having the Commonwealth on the floor is part of the identity branding strategy to push for better town and gown relations….not being the “snobs on the hill”.
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Post by DiMarz on Feb 4, 2024 17:12:21 GMT -5
Paint the floor royal purled with white lines.....Everybody will soon recognize the place
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Post by hc87 on Feb 4, 2024 17:35:31 GMT -5
Agreed, it needs to be changed. The state of MA was a very bad idea. It would make sense on the court at UMass, not HC.
Our floor, unlike UMass', doesn't include the Elizabeth Islands...... minor nitpick, but it bugs
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Post by longsuffering on Feb 4, 2024 17:50:40 GMT -5
I noticed the Loyola Greyhounds must be in Maryland Loyola is a school that needs to clearly distinguish itself from all the other Loyolas even more than HC needs to.
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Post by CHC8485 on Feb 4, 2024 18:25:13 GMT -5
There is a Maryland map on the Loyola court, just a couple of shades lighter than the MA map in the Hart Center.
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Post by Crucis#1 on Feb 4, 2024 18:36:28 GMT -5
The College of the Holy Cross must have distinctive branding and marketing. We are presenting to a global market with fierce competition to attract students and faculty. There are at least 6 colleges that are Holy Cross in the world...: College of the Holy Cross (Massachusetts) www.holycross.edu/Hellenic Holy Cross College ( Massachusetts) www.hchc.edu/news/Holy Cross College. (Indiana) www.hcc-nd.edu/University of the Holy Cross (Louisiana) uhcno.edu/Holy Cross College (UK) www.holycross.ac.uk/Holy Cross College (India) www.holycrosscollege.in/
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Post by hc1996 on Feb 4, 2024 19:21:22 GMT -5
We are the only HC on ESPN+ and sometimes better networks. Get rid of the stupid state on the floor. Nobody in Worcester will look at that and say to their buddy, “You know Pat, HC is really trying, even though I didn’t go to college here but live locally, I feel at home here”.
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Post by Crucis#1 on Feb 4, 2024 19:49:49 GMT -5
Have you had discussions with any senior administrators regarding the strategic marketing plans for the College?
Have you voiced your disapproval to them with a cogent argument regarding a replacement that will reflect the College of the Holy Cross in the third decade of the 21st Century?
Strategic branding and recognition is critical. Holy Cross has pivoted regarding its audience. Us old folks (over 50, with the exception of parents of prospective students) are in the rear view mirror.
For decades, Worcester was ignored by the administration and derided by students, Town and Gown relationships were at the nadir 20 years ago because of the arrogance of a group whose vision was myopic. Their lack of imagination led to a stagnant application pool of students and a decline in national recognition.
Holy Cross procedures and methods must change to reflect the 21st century. I have no issue recognizing that the Commonwealth as part of the brand. Massachusetts is recognized worldwide as a center for educational excellence. PS, I do not currently live in Massachusetts and the only dog I have in this hunt is ensuring that our Alma Mater is recognized world wide.
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Post by Tom on Feb 5, 2024 10:58:14 GMT -5
I am not a fan of the logo. However, it is so low on my priorities that I also would not pay anything to have it removed. If 10 or 15 years from now when Hart needs a new floor, the topic might be worth considering
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Post by hchoops on Feb 5, 2024 11:07:43 GMT -5
Quite a long thread for Flower Design ?
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Post by Crucis#1 on Feb 5, 2024 15:58:08 GMT -5
Look for the “The Hart of the Commonwealth” on the video boards when HC is shooting fouls. It is part of a holistic campaign to identify with the Worcester community.
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Post by WCHC Sports on Feb 5, 2024 16:31:17 GMT -5
Does Worcester knowing who Holy Cross is-- or Holy Cross' audience knowing how important Worcester is to HC-- improve anything? Does putting the Commonwealth on center court improve our marketing or candidates in Los Angeles, Houston, Chicago, Miami, Denver, New York, or anywhere else? I think it's a little weird. I have no connection to Worcester with warm feelings other than maybe the kind proprietors of the Boulevard Diner.
I don't think of Holy Cross as a Massachusetts institution as much as I do like, Harvard, or Fenway Park. Columbia or NYU is a bit of an NY institution. Maybe Notre Dame in South Bend. Alabama to Tuscaloosa... not sure we have, want, or need such synonymy.
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Post by drjack on Feb 5, 2024 17:59:04 GMT -5
It does if they show up to games, otherwise we have a lifeless crowd with about 30 other athletes in attendance
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Post by longsuffering on Feb 5, 2024 20:19:44 GMT -5
Does Worcester knowing who Holy Cross is-- or Holy Cross' audience knowing how important Worcester is to HC-- improve anything? Does putting the Commonwealth on center court improve our marketing or candidates in Los Angeles, Houston, Chicago, Miami, Denver, New York, or anywhere else? I think it's a little weird. I have no connection to Worcester with warm feelings other than maybe the kind proprietors of the Boulevard Diner. I don't think of Holy Cross as a Massachusetts institution as much as I do like, Harvard, or Fenway Park. Columbia or NYU is a bit of an NY institution. Maybe Notre Dame in South Bend. Alabama to Tuscaloosa... not sure we have, want, or need such synonymy. Think of Worcester's relationship to HC as similar to BC to Boston and PC to Providence because it's just 181 year old happenstance that Holy Cross wasn't named Worcester College and Boston College wasn't named the College of St. James or something similar. For Sports we don't get the same crowds but we did when we competed on the same level in the 30's, 40's, 50's, etc.
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Post by ndgradbuthcfan on Feb 5, 2024 21:23:51 GMT -5
Notre Dame has its own zip code and zip connection to South Bend. In four years there never met even one kid from SB who attended ND and I lived in SB for the last two years. Athletically speaking, people from Worcester helped put HC on the map in the '30s through maybe the '80s but not very much support since then. Don't have a strong opinion on the MA logo on the court but that is way down the list of issues that need to be addressed IMHO.
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Post by KY Crusader 75 on Feb 5, 2024 21:45:18 GMT -5
I oppose the growing movement that wants to divert funds from the recruiting budget to focus group research on the court design😄
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Post by longsuffering on Feb 5, 2024 21:47:24 GMT -5
A compromise has been reached. All but Worcester County will be sandblasted off the floor over the summer.
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Post by timholycross on Feb 6, 2024 8:47:07 GMT -5
Maybe just agree when the time comes that the floor has to be replaced/stripped/repainted they do something different?
It could be sooner* than one thinks and if it isn't, yes, there are other priorities.
*what action did they take when they had to redo the 3 point lines, which have occurred since HC installed the "Mass" floor.
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Post by Non Alum Dave on Feb 6, 2024 12:34:27 GMT -5
I'm thinking what they do with that last available schollie for next year is a tad larger priority.
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Post by Crucis#1 on Feb 6, 2024 14:05:36 GMT -5
My understanding there are quite a few athletic projects ahead in the queue, including a multimedia hall of fame to visually showcase the legacy of HC athletics, a new softball complex and enlarged hockey rink. Removal of the Commonwealth would affect the Hart Arena and the Blaney Gym. We will probably see the Commonwealth being retained on the court until marketing and communications decides to refresh or change HC branding image.
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Post by longsuffering on Feb 6, 2024 15:39:10 GMT -5
My understanding there are quite a few athletic projects ahead in the queue, including a multimedia hall of fame to visually showcase the legacy of HC athletics, a new softball complex and enlarged hockey rink. Removal of the Commonwealth would affect the Hart Arena and the Blaney Gym. We will probably see the Commonwealth being retained on the court until marketing and communications decides to refresh or change HC branding image. Multimedia hof is fabulous. HC branding image involving the brown painting of Massachusetts on the floor is interesting. Will HC follow Manchester-Boston Airport and try to include "going to college in Boston - sort of" in it's future branding efforts, thus making the Hart floor as part of the messaging?
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Post by hc87 on Feb 10, 2024 17:07:57 GMT -5
We also don't have the town of Southwick,Mass, edging into the Connecticut border...details gentlemen....a very sloppy map of Massachusetts on the Hart Centahhh floor.
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